What should a brandname do when a shopper abandons their cart but the manufacturer still wants the sale? The most efficient thing is to send the buyer an email with a discount suitable for the payment link in the trolley. The second most effective thing is to send an email without a price cut. That raises the question of how flexible do you want to be about your price? How important is it to have price integrity and will customers get trained to let a cart sit until you send them an email offering a discount? Those are hard questions involving key strategy questions. So often it is appealing to do what you have to do to achieve the next sale but sometimes that comes at the expense of future growth....More
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